Corporate Blogging at Telstra Exchange

One of the great things about writing your own blog is the freedom. You get to choose  the style, the format and the frequency of posting. You get to set the rules of the blog, and so long as your employer is supportive of private blogging,  there’s scope for discussing pretty much any topic – even those that may be work related.

But as a writer, there’s a different challenge in writing for a specific audience or in a particular format. This is part of the reason I’ve become an official  blogger at Telstra Exchange (TEX). Writing for TEX means pushing ones self to write to someone else’s requirements.

For example,  whilst conciseness is something I strive for , my more analytical posts tend to be around a thousand words, or even longer. By contrast, the recommended word count for TEX is about half that. Sticking to the suggested limits requires careful selection of both the blog topic and the key points to be covered.  It’s a challenge, but being able to work within the guidelines and still produce a post I’m happy with is quite rewarding.

The other reason for blogging at TEX is exposure.  My first post at TEX was a review of Kindle for Android, and in one afternoon it’s generated more comments, likes and shares than anything posted on MinimalState. TEX  looks like being a good platform for building a personal blogging brand, which can hopefully be leveraged to boost the profile of MinimalState.

So whilst there will still be new and original posts appearing here at MinimalSate, I’ll also be directing readers to posts on TEX.  And if you have any suggestions for topics you’d like to see covered here or at TEX, please  let me know.

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