MinimalStateMedia
Will GetUp!’s satire GetIt! in trouble?
With an election likely to be called in the next few months, advocacy group GetUp! has launched a campaign encouraging people to ensure they are enrolled to vote. A key element of this campaign is a YouTube clip portraying the electoral battle as if it were the latest Hollywood action movie. The clip is cleverly [...]
Hetero sex scandal?
One day, public figures being gay and/or enjoying sex won’t be newsworthy. Unfortunately for David Campbell, that day is yet to dawn. As Channel Seven demonstrated earlier this year, for some journalists and the audience they serve, that combination is still seen as scandalous. When the David Campbell story broke, LE pointed out the mixed [...]
AFACT cry foul – iiNet and Pirate Party respond
In an article published by the Australian yesterday, the Australian Federation against Copyright Theft (AFACT) made the claim that ISPs are refusing to negotiate on Copyright (self) regulation, a claim that ISP iiNet – whom AFACT unsuccessfully sued earlier this year – strongly deny in their responding statement, in which the ISP points out; “The [...]
T&J Towing Diggs a hole
“To sue, or not to sue: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous online reviews, Or to take suit against a sea of social media, And by opposing end them?” – HeathG with apologies to Shakespeare It seems that some business still don’t appreciate [...]
Publicity via controversy: Kick-Ass vs VicRoads
This week has seen a couple of examples of organisations generating publicity via controversy. Sometimes controversy works as a publicity tool and other times – one has to question whether it risks diluting or obscuring the real message. For the promoters of the film Kick-Ass, upsetting groups like ‘Focus on Family‘ is probably great publicity. [...]
Can Google shareholders gain from the China confrontation?
It’s hard to see exit from the Chinese market as maximizing Google’s profits. China is, after all, very large (though Chinese growth in searching is slow). It may be that Google is being, at least in part, high-minded. After all, it’s motto is “Don’t be evil” & it is reported that Sergey Brin’s aversion to [...]
What next for former BigPond boss?
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“Old Media” still the preferred choice for news
Earlier this week, Essential Media published data on how Australians get their news. The research has been reported by both Crikey and the SMH, so rather than replicate their coverage I thought I’d do a quick comparison to some similar research from the USA released earlier this month by Pew.
Competition for Audiences – Platforms v Programs
One of the common challenges faced by both telco and media operators is managing the introduction of new products that cannibalise existing cash cows. The telecommunications sector faces a number of examples of this such as the substitution of mobile phones and VoIP for traditional PSTN lines and calling. Introducing new products that position the [...]
Penbo for Media Watch?
David Penberthy’s article in ‘The Punch” today looks at the role of celebrity agent / PR man Max Markson in the recent Lara Bingle affair. The thrust of Penberthey’s article is that Markson’s attempts to maximise the short term revenue opportunity from the recent media attention has in fact harmed, rather than helped, Bingle’s reputation. Penberthy [...]