Competition for Audiences – Platforms v Programs

One of the common challenges faced by both telco and media operators is managing the introduction of new products that cannibalise existing cash cows. The telecommunications sector faces a number of examples of this such as the substitution of mobile phones and VoIP for traditional PSTN lines and calling. Introducing new products that position the company for the future, whilst maximising the profits from established products, is a delicate balancing act. It’s also one that has the potential to create internal conflict, as the Seven network appears to have discovered recently.