MinimalStatecompetitor analysis
In CI – better answers start with better questions
Competitive intelligence (CI) is a discipline with the potential to provide organisations with valuable insights in to how to perform better. But like most things, the quality of the output is influenced by the quality of the inputs. In CI, one of the key inputs is the questions that it is expected to answer. If [...]
What’s your competitors character?
What’s the character of your competitors? Are they Guardians or Idealists? What about the temperament of their leaders? Understanding the character of a company and it’s leaders is a useful way of distinguishing between what a competitor could do, versus what it is likely to do. For the CI practitioner, this is an extremely valuable [...]