What’s your competitors character?
What’s the character of your competitors? Are they Guardians or Idealists? What about the temperament of their leaders?
Understanding the character of a company and it’s leaders is a useful way of distinguishing between what a competitor could do, versus what it is likely to do. For the CI practitioner, this is an extremely valuable distinction. A shopping list of possibilities isn’t really actionable as there are too many ‘possibilities’ for any manager to plan for. What’s needed is a way to screen the ‘possible’ actions and create a short list of what’s actually likely to happen. This is where understanding the culture of a company and the character of it’s leaders provides a useful sorting mechanism. And this is why the Mindshift’s course on competitor profiling is probably one of my favourite courses.
So how does it work?
Tags: competitor analysis, Factiva, Mindshifts, Myers-Briggs, Porter, profiling
