NBN Study: Were the right questions asked?

Earlier this month, the Australian government released the implementation study for the National Broadband Network.  The scope of the study was to: “advise Government on how best to implement its stated policy objectives, not to evaluate those objectives, given that the policies have already been agreed by Government. This report therefore focuses on translating high-level policy objectives into tangible actions for both Government and NBN Co to implement. Explicitly, it does not: Evaluate Government’s policy objectives; Evaluate the decision to implement the NBN via the establishment of NBN Co; Undertake a cost-benefit analysis of the macro-economic and social benefits that would result from the implementation of a superfast broadband network.” (NBN Implementation Study, 06/05/2010) The report is clearly directed at answering the question of how to […]

In CI – better answers start with better questions

Competitive intelligence (CI) is a discipline with the potential to provide organisations with valuable insights in to how to perform better. But like most things, the quality of the output is influenced by the quality of the inputs. In CI, one of the key inputs is the questions that it is expected to answer. If you’re looking for a phrase to simultaneously sink the spirit of a CI practitioner and cause their blood pressure to rise, try making a request that sounds something like “Can you just tell me about our competitors…” Requests that begin like this risk turning out to be too vague, too broad or too late to be genuinely useful. Whilst it’s part of the CI practitioner’s role to help clients refine […]