PR

T&J Towing Diggs a hole

April 15, 2010 HeathG Media

“To sue, or not to sue: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous online reviews, Or to take suit against a sea of social media, And by opposing end them?” – HeathG with apologies to Shakespeare It seems that some business still don’t appreciate [...]

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2 defamation, Digg, Facebook, free speech, J & T Towing,

Publicity via controversy: Kick-Ass vs VicRoads

April 3, 2010 HeathG Media

This week has seen a couple of examples of organisations generating publicity via controversy. Sometimes controversy works as a publicity tool and other times – one has to question whether it risks diluting or obscuring the real message. For the promoters of the film Kick-Ass, upsetting groups like ‘Focus on Family‘ is probably great publicity. [...]

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0 controversy, ginger, Kick-Ass, PR, redhead,

Penbo for Media Watch?

March 15, 2010 HeathG Media

David Penberthy’s article in ‘The Punch” today looks at the role of celebrity agent / PR man Max Markson in the recent Lara Bingle affair.  The thrust of Penberthey’s article is that Markson’s attempts to maximise the short term revenue opportunity from the recent media attention has in fact harmed, rather than helped, Bingle’s reputation.  Penberthy [...]

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0 ethics, journalism, Media Watch, PR,

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